WHY EVERYONE NEEDS AN SEO HERO ON THEIR BUSINESS
In the early days of online businesses, it was just enough to have a website. That was pretty much it. Your website contained a landing page, perhaps with a pretty picture on it, which no doubt took about hundred hours to load up on dial up; it would feature your phone number and that was about it.
In those days, a website was like a business card, or a placeholder.
When it came to making a sale, people would either ring you, come into your premises or perhaps, if your business was very advanced, they may communicate by email.
Being found by a search engine, maybe was not your company’s top priority and the words search engine optimization winner weren’t even a thing.
Ah, happy days.
Then, the world changed rather.
Now, there are masses more websites, all vying for the Google number one spot. And suddenly, it’s got a bit trickier.
In a small or even medium sized business, it is possible that the head of marketing and advertising, is not an expert in this field, let alone an SEO hero. But this is precisely what is needed these days, in order for your business to get to the top of the Google tree.
Maybe as a struggling small company, you are wondering why you should be paying for something that you think you can do by yourself.
The thing you need to ask yourself, are these three questions.
DO I REALLY UNDERSTAND WHY MY CLIENTS NEED TO FIND ME ON GOOGLE?
A lot of businesses, especially small and local ones, struggle to actually realise the importance of being not only found on Google, but being right at the top of the page, where everyone is looking.
Most people only look at the first five results in Google and a vanishingly small number of them will look beyond the first page of this, or any other, search engine.
Some small CEOs may realise that Google is a helpful tool for their business, what they don’t appreciate is that in 2017, it is the tool for their business.
DO I REALISE THE IMPORTANCE OF COMPETING LOCALLY?
Often, these small local business owners will say that they are only concerned about being known locally and so therefore don’t ‘need’ the internet.
But, now, more people than ever use a search engine, to type in their search for a local business. And more than ever, these people will be doing it via their mobile phones, whilst they are out and about, in the vicinity of your physical business.
An SEO expert understands this and can make you top of local searches.
Enter our next point.
DO I UNDERSTAND THE IMPORTANCE OF BEING MOBILE?
In 2017, any website which does not work in a mobile format is doomed to failure.
As mentioned, it needs to work and work quickly, on a tablet or smartphone, so your customers can access your details and spend their money with you.
These are just three reasons why your business needs an SEO hero on board, like no other time. But there are many, many more!